Advertising threshold.docVIP

 PAGE \* MERGEFORMAT 4 Advertising threshold Advertising in the creative process is the idea of advertising the Central Standing Committee of the constant self-judgment: That’s too far ahead of it too, this is too vulgar ... ... works in the ad showed other members of the company when the panel discussion, but also by a large number of criticism: how to use this picture, too commonplace; how such an expression, so no creativity. Of the domestic advertising industry people have generally become accustomed to in their own way try to speculate on the feelings of consumers in general to work with their own evaluation of advertising that consumers may substitute for evaluation. In fact advertising As I read, analyze various types of advertising works, resulting in creative works of advertising sensitivity reduction have become accustomed to the experience of personalized advertising standards for the ads look at the existing works, and will become increasingly seeking higher stimulus intensity of the tendency to expect the new advertising book was able to transcend the past, writers on the TB before HIV infection, the case of the United States and beyond compare; hope that his works are personality, different. But the question is: The real consumers who accept advertising. Consumers are not advertising creative staff, their advertising sensitivity, experience, interests, understanding of the issues are wide there is a big difference in points. Therefore, advertising creative staff need to face two tasks: First, always out of the scope of its own experience, to effectively reduce the sensitivity; Second, starting from the consumer to understand the psychological characteristics of consumers to accept advertising, thereby contributing to the success of advertising. There are two pairs of Consumer Analysis, first, advertising content and consistency of their appeal is life experience, that is reliability: advertising must fully consider the consumer’s basic interes