Advertising what to say.docVIP

 PAGE \* MERGEFORMAT 6 Advertising what to say One, how to sell the most difficult to sell the product - water Water is colorless, odorless, transparent liquid, whether it is mineral water or purified water, as compared with tap water, there will not be any significant visual differences. So, how do you use advertising to sell this water to people to believe that it is different from tap water? This is one of the most creative advertising the ability to test areas. Here is last year by the China Advertising Association held its fifth national advertising awards received from the two water ads, you will feel after reading? What kind of water been brought feel trust? The answer is self-evident The. Because people’s attention focused on whether the water clean, to ensure the health, there is no impurities, no bacteria, etc., who would be interested in the mystery of it? Advertising is only for consumers are most concerned about what to do to convince the work can be obtained successful, otherwise it is easy to advertising success of self-assertion. Second, traditional products and psychological resonance This is a traditional drink of tea, advertisers can do a very cultural quality, and the only way to really go deep into the hearts of the Chinese people to impress them. But this ad is only an issue in form, playing a few words on the game, at best, but the ad themselves playing a ‘mini smart’, simply can not allow consumers to develop psychological resonance with the traditional drink, This product will not make people feel they have anything to do with. Thus, although the form looks like the ad creative clever, but in fact there is nothing creative in it. In contrast is the one published in Taiwan, men ring advertising, it is also a tradition to sell products, but also rich cultural connotation, its advertising is to this accumulation of people’s hearts in the cultural complex fully expressed out, it can cause psychological resonance of Chinese consumers. C