Advertising popular brand wits.docVIP

 PAGE \* MERGEFORMAT 9 Advertising popular brand wits How to test ads are effective? The author summarizes the four methods here is very simple to operate, but easy. Out of your advertising, followed by reference to the following steps, is the mule is a horse, pull out a walk to see. A bogey: unintelligible First of all, what is selling in the end? Sure there are many people believed in evil: I do not know what I sell? Then please put your slogan out, cover the brand name, and replaced with other different industries, look back through your slogan is not fluent, empathy it. “ , technology people-oriented” - change the word go, tractors. Our corporate tractor is not technology? Not a people-oriented? You this slogan in the end sold for? Well, Nokia, Nokia tractor? “Brick House” are would say: Do not you know Nokia is the mobile phone ah? you do not say how do I know? If consumers are aware, and also need you advertising? “ , Made in China” - this, we produce diapers Is the British-made? “Brick House” have said, you know anything, it is brand image. Truth is, that foreign The moon, the Chinese have a saying “face is given by others, his face is lost,” you forget that? star is playing “cool”, but playing “cool” but can not become a star. For example, you is not cool star, but “sharp brother II” work. “ , process model, quality standards” - was, the manufacturing sector can speak. Another one, you’re not in the auto industry is estimated to be over. Automotive industry standards for a famous old “QS9000”, which is the three major U.S. auto giants (GM, Ford and Chrysler co-developed, days of the Department of Toyota and Mitsubishi, also the deadline for its suppliers to develop a timetable for QS9000 certification. This Is not a “model”, not “standard”? three the results of a large auto giant has what? a jumping, one selling children, one as a concubine. [Guess I do?] Automatic, comfortable, proud With the nature of your moving, heart full lengt