After meticulous operation OTC era to the sales line support two bills.docVIP

 PAGE \* MERGEFORMAT 12 After meticulous operation OTC era to the sales line support two bills From the last century 90’s, I entered Hearts K, personally involved in this marketing of a mighty battle has formed a deep bond with OTC. Since the human sea tactics, the North sent marketing, to brand success, advertising bombing, the third terminal, Blue Ocean Strategy ... .. and so on, China’s OTC market, the first to enter a fully competitive market, the state of competition in many industries to become means of the most intense update of the most cutting-edge marketing theory an industry. OTC market has reached the level of the forefront of various industries, natural for the market to explore new ideas and practices are also taken the lead. There are failures and traps to explore, innovate on the inevitable criticism, Philip Kotler, marketing, summed up China’s N-sins, many of which originated from the pharmaceutical industry, OTC health care products marketing. In today’s OTC market environment, more companies began to focus on refinement of the market operations in order to enhance the real ‘point’ on the marketing capabilities as the goal, to build different from the sale of rival competitive. The increase sales front-line staff (Regional Manager, business representatives) and other professional groups, fine-oriented marketing capacity and skills in order to ensure that sales practices are controlled, in order to meet market requirements refinement operations. The author with a project planning services to pharmaceutical companies during the period (medicinal liquor product the regional market operation), summarized the points for the enterprise market strategy refinement operations, where initiate readers, hope the discussions. First, co-marketing - establishing control channel is stronger than our competitors force The so-called co-marketing, that is, to adapt to the current strength of the channel will be the traditional sense of the relationship betwe