Alcohol carcinogenic door the perfect public relations events.docVIP

 PAGE \* MERGEFORMAT 10 Alcohol ‘carcinogenic door’ the perfect public relations events Press playback September 23, there are Web site said: ‘it is said that, following the Mengniu, Yili, Guangming liquid milk was found to contain melamine, a few days ago, the State General Administration of Quality Supervision, Inspection another random alcohol products, in Guizhou Maotai, Shandong Changyu, COFCO Great Wall and the Qingdao Beer carcinogen found in sodium nitrite. ‘Affected by September 23, transferred products contain carcinogens, sodium nitrite in three listed companies in the plummeting stock market, Changyu A, Qingdao Beer both lower limit, Moutai fell 9.43 percent, to close at 120.31 yuan. In addition, the Shuijingfang (600,779, closing price of 14.41 yuan), Luzhou (000,568, closing price of 24.17 yuan), Gujing Distillery (000,596, closing price of 8.12 yuan), etc. 9 liquor stocks were also affected by the unfavorable rumors, all or stop. In addition to the remaining liquor stocks Yilite (600,197, closing price of 6.10 yuan), the decline in more than 8%. In the market, domestic sales of alcohol are subject to different degrees. Sanlu poisonous milk powder incident in the aftermath of the disappeared, people are for the safety of the paranoia of dairy products, due to rumors of enterprises are involved in brewing industry giants, such a rumor is no different from another earthquake off of food safety . However, the face of ferocious industry crisis and the enterprise crisis, the relevant liquor companies to make the right choice for the perfect public relations, so that the situation was quickly under control. So, from this wine ‘carcinogenic gate’ incident, which the public relations skills worth learning it? Rapid reaction, rapid action After the incident, related to liquor companies have made rapid response and action. ‘Carcinogenic door’ rumors, the Qingdao Beer, Changyu’s emergency statement rumor, and said: product does not contain sodium nitri