Ahead of Wal-Mart before - between the channels product innovation battle.docVIP

 PAGE \* MERGEFORMAT 4 Ahead of Wal-Mart before - between the channels product innovation battle With the retail end of the rapid expansion of enterprise scale, one by one the giant retail chain enterprises have been unwilling to abide by the terminal in retail earn nearly have less and less into the sales price difference, in Hong Kong Li amp;amp; Fung, Wal-Mart, represented by the retail Business is becoming an emerging trend of product design developers. Today’s retailers by managing suppliers, and even direct contact with suppliers, suppliers, constantly involved in product design and development process. Are such practices benefit better end of the stock commodity management, while reducing the number of discounted items in stores. Led to the rapid popularization of fashion trends is a major factor in the behavior of a few large retailers, these retailers try to minimize the fashion of the production process, in order to avoid a nightmare for retailers: the backlog of goods sold in the warehouse which do not. Is headquartered in, headquartered in Spain, ZARA clothing retailers around the world, has more than 500 stores, the retailer is changing the fashion rules of the game made a special success. Garment industry from product design to production of standard time, from an initial design clothing start to this garment hangers or stacked on the shelf until the time required is approximately 9 months, while in ZARA, This process requires only three weeks. UK arm of retail giant Wal-Mart’s Asda supermarket (ASDA) have followed suit ZARA, to create is called ‘fast fashion’ fashion production. ‘Fast fashion’ is to be able to make the new 7-week sale period of time, but also be able to introduce new models every month. Wal-Mart’s new products in the United States believe in the concept of fast running, the retail giant annual sales of 250 billion dollars in clothing and jewelry, their business expanded rapidly, far more than his famous blue jeans, T-shirt an