Ahead with the inventory make sales cycle Magical.docVIP

 PAGE \* MERGEFORMAT 4 Ahead with the inventory make sales cycle Magical As we all know, the product life cycle has four phases: introduction, growth, maturity and decline. Typically, companies will develop marketing strategy accordingly, but rarely thought about it have anything to do with marketing. In fact, the use of the product cycle to do promotions, by limiting the amount of the inventory cycle, product life cycle can become band perform the promotional system and complete. We take a look: production and sales of detergent B business, how to combine the product life cycle, the promotion play fast? The introduction of promotional period: to ensure plenty of inventory B Company has introduced a powerful detergent, cleaning and environmental effects stronger than similar products in the market for more than 20%. B companies to pay a huge amount of advertising and marketing expenses, can sell the results are unsatisfactory. The reason is very simple: off the goods. Why out of stock? In fact, this is a lot of stock companies often encounter the problem of convergence in the introduction phase, the warehouse inventory is not sufficient standing, and in doing marketing activities, a lot of cost into marketing rather than production processes, so the inventory is often inadequate. This is exactly the product life cycle marketing approach has strategic value in introducing to do promotional period, the most important is to ensure that the stock market, abundant, and not other issues. Growth promotion: direct discount, inventory saturation After a difficult real estate and replenishment can be adjusted after this powerful detergent smoothly into the growth stage. Growth stage of product promotion is the most severe, have entered the competition at this time. 20% stronger than the opponent’s market dominance cleaning effect was quickly broken. At this point the purpose of marketing strategy, especially with the strategy - successful product pr