Are advertising to blame-.docVIP

 PAGE \* MERGEFORMAT 7 Are advertising to blame? Since entering in 2008, the advertising industry can be described as one faction in gun smoke. First Hengyuanxiang 12 Zodiac ‘cerebral palsy’ ads have been criticized by people across the country together and finally pulled panic; followed by several television stations came to block ‘Yan Zhao door’ Cecilia Cheung, one of the film’s protagonist Jieeryin advertising; Adidas advertisements due to appear Chinese flag has given rise to a roar of sound; Recently, Carina Lau Di-color advertising led by the use of props to enhance the beautiful shiny hair has given rise to doubts. What makes a good advertisement what is bad advertising? From product sales and brand management perspective, the subject of criticism on their ads will have a negative impact? Special and I have friends in the media to explore this issue. As everyone on advertising power As everyone off controversy in recent years, with outstanding performance. China’s complex cultural context, corporate advertising or information dissemination of little lax in the performance will fall into the circle of some of the criticisms, whether it is cultural circle and regulations, circle, circle, or the national complex cognitive circle inevitably, there is layer upon layer upon layer of ring will be a corporate trap: from Kentucky Fried Chicken’s ‘entrance exam and advertising’, Toyota, ‘high-handed advertising’, McDonald’s ‘kneel advertising’, Nippon Paint’s ‘Pan-long slide’. Advertising seems to always have original sin, is always easy to lead to criticism, why not? Carina Lau, taken as in this is de-color advertisements, public opinion pointed out that Carina Lau in the film due to the use of props to enhance the performance of hair and beautiful, with her own deviation of the actual situation, inevitably some of these criticisms too far. In some sense, the fact is that Nestea ice appears in the amazing gas, Colgate toothpaste in Jay Chou’s ‘overwhelming’ s