Are the fault of the interests of.docVIP

 PAGE \* MERGEFORMAT 6 Are the fault of the interests of Vendor relationships, both simple and complex and full of contradiction and unity between them carried out is a no right or wrong, only winning or losing the game. Both manufacturers and traders, or industry marketing experts and scholars are looking forward to vendors on how to establish good relations of cooperation and co-operation model, put forward a win-win model, such as vendors, manufacturers Yushuiguanji theories, there were a vivid metaphor that vendor relations must become ‘lovers’ to ‘marital relationship’. But the fact is, these ‘couples’ are not a pair of bald to the old, they are always in the common life Dadanaonao but together they are over, then from the sub. These phenomena vividly illustrate the relationship between the disharmony of vendors, for this reason is that market competition is the brand of the ups and downs, there are management problems, etc. But in the end, are the fault of interest. Competition in the market caused by the interests of game Vendor relationship is a game of interests as a prerequisite for cooperation. The Shanxi Province Nongfushangquan dealers ‘collective defection’ event, once again proved this point, in a word, this is the process of cooperation manufacturers an unfair distribution of benefits caused. Today, as more and more brutal competition in the market, manufacturers in the cooperative relationship between the distribution of benefits in the process of great changes have taken place. Previously, manufacturers the distribution of benefits is relatively simple, is that you pay me to cargo, a simple ‘trading’ relationship. But with competition in the market changes, changes in the relations firms, and complicated. In recent years, many companies put forward a ‘win-win’, in fact, the so-called ‘win-win’ bluntly, is that the market makers to do the two sides will work together for common benefits only. In the so-called ‘win-win’ ideas under the guid