Asian Community Marketing- Advertising information dissemination formation of intent to purchase the importance of culture.docVIP

 PAGE \* MERGEFORMAT 5 Asian Community Marketing: Advertising information dissemination formation of intent to purchase the importance of culture Asian Community Marketing: Advertising information dissemination, formation of intent to purchase the importance of culture Marketing to different Asian communities: The importance of culture for framing advertising messages, and for purchase intent Culture has a kind of intent for the purchase of influence? To answer this question, this paper Indonesian four cultural groups and two kinds of advertising methods (one is the morality of advertising, the other is unethical advertising) study, the use of questionnaires, and through in-depth interviews, based on the analysis model conclusions. Survey results show that for the cultural conservative groups to carry out advertising campaigns, companies must be cautious. When cultural conservative groups do not like an ad, and they are intent to purchase a product or service is low. In addition, there are other variable factors, such as cultural conservative groups believe that if an ad immoral attitude of their advertisers will decide to become an important factor in their purchase intentions. In the more tolerant culture, these factors include advertising is moral or non-moral, and do not be tolerant cultural groups significant impact on purchase intentions. We also find a ‘common approach’ (Universal Paths), and advertising and business-related factors that influence people through this pathway purchase intentions - whether it is a cultural conservative groups still more tolerant of cultural groups, while the moral and advertising sex has nothing to do. In marketing practice, managers should be tested advertising information, test whether the advertising messages favorite to win the target group, because the ad’s favorite degrees will affect purchase intention. In addition, advertising ethics, as well as the attitude of consumers to advertisers, etc. These v