Asian Games Marketing- Chinese enterprises and other collective unconscious.docVIP

 PAGE \* MERGEFORMAT 8 Asian Games Marketing: Chinese enterprises and other collective unconscious For now, the Asian Games is in full swing in Doha, Qatar, the Chinese delegation Prix gold and silver is, indeed, fame and, especially, as I and other people who Jie Qi is the gold medal standings is far from pulling away from the ‘sick man of Japan - Japan ‘(This is an insult to me some years ago I sent to the Greater China for the’ sick man of Asia ‘is the latest title of honor), I feel on a word: cool! The Chinese delegation will be a touchstone for the Doha Asian Games as the Beijing Olympics are awareness, against the background out of Chinese enterprises in Asia, the highest level of this event in the collective unconscious of marketing completely. All sports at the Games venues ad, I have seen little of Chinese characters, but always regarded as a benchmark for companies Samsung, Chinese enterprises, as one only the envy of Samsung brand influence, but only flow in oral expression, the real intentions of Study of Samsung’s corporate branding of the Road is absolutely rare. An ancient saying goes: ‘with Pro-yuan envy of fish, it is better retreat webs’, the Chinese business community is clearly standing in deep water Tanbian too long, and by water, wet clothes, watched the water was big and delicious fish children, it was unwilling to go home weaving. So, let’s take a look at Samsung’s brand promotion in the Asian Games performance: in the CCTV and local stations were live or taped the game, I found that almost all the sports venues, there is: ‘SAMSUNG’ brand LOGO, In this one billboard, bringing the audience’s feelings are obvious and abundant, in my opinion, at least disclosed the following information: First, Samsung’s brand strength is very strong, and the second, Samsung is an international brand, Third, the Samsung as its key markets of Asia, its four, Samsung in brand building and management is a very great importance to sports marketing, and its