Asian markets were quick to climb all ads Planning Case.docVIP

 PAGE \* MERGEFORMAT 15 Asian markets were quick to climb all ads Planning Case Introduction to Asia both for the second half of 1992, is a very critical period. First, the reform of the situation high, and led to the improvement of the overall economic situation, could provide greater Asian market opportunities; Second, Asia is through to the end of the year and early this year ‘forced off’, and strengthening of technical equipment and marketing team, in order to expand its market share fall to lay a good foundation. Later this year, Asia is the possibility of using the opportunity to make a difference, in the ‘forced off’ after the successful realization of ‘steady climb’, which is involved in long-term business enterprises in the future whether the important issues. After all, Asia is facing is a marketing strategy adjustment phase: After rapid growth, has reached a certain scale and market share, the pursuit of standardization and rationalization, appropriate to the ‘normal growth’ has become a sub-transition are imperative. Public relations and advertising ideas and planning, the basic overall strategy as part of the above carried out. 1. Market Environment Analysis Asia is the market environment is a public relations and advertising arena. However, no systematic and detailed market research, only a simple market analysis. ※ With the economy as a whole improved in the second half may be a relatively relaxed environment for consumption. According to Chinese business and economic consulting firm Trade Analysis Center predicted that the economy a bit overheated, some uplift of the momentum of consumer appliances, small household appliances of the stock market generally good. ※ the humidifier, according to the marketing department on statistics, Beijing humidifier household penetration rate is about 5%, that is, humidifiers markets, a large potential demand is much the end of saturation. ※ competition. So far, the market is only shiragiku, the United