Asian Games Marketing- TCL able to copy the Samsungs dream-.docVIP

 PAGE \* MERGEFORMAT 9 Asian Games Marketing: TCL able to copy the Samsung’s dream? March 26, TCL Group, released in 2008 operating results, the company achieved operating income of 38.414 billion yuan, a net inflow of 504 million yuan in cash. In 2008 the global home appliances industry, are relatively tough year for the financial crisis led directly to the outbreak of Japanese home appliance giant, huge losses across the board, TCL’s performance can be regarded as a blur of bright spots. Chinese household electrical appliance industry’s most difficult moment has come. The domestic market becomes more saturated, the economic crisis has weakened consumer confidence, intense competition led to falling profits has never been a moment, China’s largest home appliance giant, felt that these cold so whinny. In 2009, the raging crisis in such a plight, home appliance giants have begun to break through in different ways - Skyworth to bet on the appliance works on domestic demand in the countryside, Changhong continue to promote the ‘big appliances’ integration strategy, in addition to enter the TCL home appliances to the countryside works, it is to look aimed at the Asian Games Marketing From EMKT., hope that, through sports marketing strategy, comprehensively enhance the brand influence, in order to lay the foundation for expansion in overseas markets. The second round of the arrival of overseas marketing trend March 11, by the Olympic Council of Asia, the Guangzhou Asian Games Asian Games co-sponsored a large-scale cultural and sports exchanges welcome - ‘Asian Way’ in Kuwait officially set sail. Departure ceremony, the Guangzhou 2010 Asian Games partner, ‘Asian Way’, one of the major sponsor of TCL Group to the Olympic Council of Asia and the Guangzhou Asian Games presented a multi-media and air-conditioning technology products for the equipment, re-visit ‘ Maritime Silk Road ‘and’ Kukachin Princess’ ships. For this Asian Games Marketing, TCL has invested enorm