Bai for the benefit of advertising and endpoint policy Gastrodia pulse.docVIP

 PAGE \* MERGEFORMAT 12 Bai for the benefit of advertising and endpoint policy Gastrodia pulse A breakthrough in the regional market is inseparable from the modern advertising, because the product can not be separated advertising informed, brand advertising is inseparable from the spread of the power of advertising lies in product marketing of air pulling power. By the same token, the role of the terminal for the modern market is irreplaceable, it is not only the product sales of ‘finishing touches’, but also carries product-related services and channels driving force, but also to create a brand reputation and loyalty of a close and integral part of the terminal. Guizhou Yi Bai pharmaceutical product brands strategic planning is a product mainly uses a license and a multi-brand goods, the main products useful to Bai Tian Ma, Keke capsule, ganoderma lucidum capsule, but its marketing efforts and dissemination of product brands is mainly g cough and the benefits Bai Tian Ma. G capsule cough as Guizhou beneficial to enter the OTC market, Bai’s main sub-brands, during the course of transmission is mainly brand communication, ‘g cough, the whole family a good mood’ would be a good brand commercials. Yi Bai Ling cards Tianma capsule carrying the first wind advertising communication process begun to focus on use of ‘product brand + brand’ strategy, tend to foster enterprise’s brand power is conducive to the latter part of the implementation of brand strategy guarantees will be effectively transferred to the corporate brand Other business products in order to promote the marketing, this is undoubtedly follow the HaYao Sixth Factory 39 pharmaceutical brand strategy and style, this reflects the level of strategic decision-making is bound to bring about gratifying for the enterprise market returns, not only conducive to products in the market promotion, but also help to spread the cost savings. Guizhou Yi Bai Ling cards Tianma head wind spread of capsules in the brand