BONO PK PPG who will YES to the last.docVIP

 PAGE \* MERGEFORMAT 8 BONO PK PPG who will YES to the last In 2007 was called ‘shirts 2.0’ years. This year, PPG overwhelming advertising, as well as alleged shipments of 10000 per day, plus 50 million venture capital dollars in incentives in 2007 have sprung up a lot of shirts based direct selling company. As far as I know, has now entered a shirt direct marketing companies and brands have been no less than 30. Now, no matter what turn the public magazines and newspapers, almost all escape shirts direct advertising, and even the same time, two brands ‘about pincer attack’. I direct the current shirt company is divided into three categories: the PPG as the representative of the professional managers who were, they generally come from the founder of the Internet, or one way or another garment sector, professional managers, including the present VANCL, HANY, Carris, etc. are, we should say that this faction at most; second is represented by BONO traditional clothing giant network of direct sales into the field, including conch Iconch, leaders Latland fall into this category; there is a B2C type is the original old Army to enter this area, such as Dangdang. Regardless of which faction, but the homogenization of the brand shirt is very serious, positioning a high degree of similarity, pricing is also little difference, even the style and the styles are similar. Such a homogenization of competition, coupled with the Internet industry, the characteristics of mountain does not allow two tigers, each sub-brands have survived the field is limited, such as Taobao C2C there is no eBay, IM fields QQ an overwhelming majority, search fields such as Baidu Swordsman. Well, in this environment, the survival of so many brands will go from here? Many in the industry believe that 2008 will be a war shirt 2.0, the industry reshuffle serious. I also hold this view, and even boldly predicted the end of 2008 can really survive no more than 5, most of the brand will be the odds. T