Chinas non-store retail industrys status quo and Development Strategies.docVIP

 PAGE \* MERGEFORMAT 14 China’s non-store retail industry’s status quo and Development Strategies Abstract: Non-store sales and sales of all types of shops with operational processes and management of a huge difference. “Non-store sales” in expanding the market, easy to buy so there is a great advantage, has become a national enterprise distribution and market liquidity one of the main paper analyzes the development of non-store sales in China’s market status, market characteristics, development constraints and non-store sales development strategies described. Keywords: non-store sales of the legal environment of marketing credit system As market competition intensifies, the traditional multi-channel marketing restrictions, making the non-store sales to rise rapidly, and gradually shows its strong power, and gradually formed the six basic forms, namely, communication sales, display sales, access to sales, telemarketing, sales automation, party demonstration sales, new media sales, marketing, composite, etc. compared to traditional marketing channels, the non-store sales do not need to set up shop, breaking the traditional retail business operations of the space-and-trade process manual, to make shopping much higher degree of self-help, but non-store sales as a new thing, compared with traditional marketing, there are some problems, which restrict the sale of our non-store industry. First, the development status of China’s non-store sales Non-store sales in China in recent years, mail-order industry, media, marketing, telephone shopping, online shopping, sales automation and other management methods have developed rapidly. Very rapid development of large cities, business ranging from daily necessities, books, cosmetics, clothing, development to home appliances, communications equipment, even computers, equipment and automobile dealers, efficiency is improving. our country is currently no non-store sales statistics, but some companies the dev