Chinas retail strict positions break loose.docVIP

 PAGE \* MERGEFORMAT 15 China’s retail strict positions break loose 1, retail a battle, gap analysis In February of this year, China’s Reform and Development Division of Commerce, a business research report points out that compared to the mainland with foreign retailers, From EMKT. technical capabilities in marketing, brand value, capacity, human resources, capacity, rapid expansion of capacity , financial operational capabilities and cost control, etc. there is a clear gap. According to the survey research we analyze the domestic and foreign retail specific reasons for the presence of these gaps: (A) the old-fashioned concept of the spirit of innovation VS As the Chinese and foreign retail business operators and cultural quality, differences in educational levels, leading to the understanding of the modern marketing concept and attention to varying degrees, eventually leading marketing technology and marketing strategy behind the failure. China’s retail enterprises operating on the concept of instant success, but only the present; look internally, do not look at the international market; only attach importance to promotion, do not attach importance to corporate business strategy, development strategy, marketing strategy, research and development. This simply can not adapt to the intense retail competition in the market. And the opponent’s fierce attack, the inevitable loss of market share, the outcome will be dire. Foreign retailers focusing on the old concept of change and the exploration of new ideas. Enterprises have the concept of innovation and new ideas on the management of the guiding role of mutual promotion and advantage. In the new concept under the guidance of the international large-scale retail enterprises have invested huge amounts of money are basically set up their own information technology networks and network marketing organizations to realize the optimal allocation of global resources. (B) management and efficient management of low-en