Chinese high-water market has not yet formed.docVIP

 PAGE \* MERGEFORMAT 7 Chinese high-water market has not yet formed Chinese water market has experienced several rounds of pure water in the post-war today is in the pack Zhuolu mineral water of the war, and many brand aimed at the more promising and more profitable high-end water market, 5100, the Kunlun Mountains , King and other high-end brands have to force a sign, but it does not seem to catch these brands really the lifeblood of high water, or that water did not find the high-end market operations and high-end consumer demand in the real essentials of water consumers, at least in It seems to me that these high-end brands in the aquatic price positioning is too cautious, even a little unnerving signs. Water does not refer to the so-called high-end price of the product only up to a certain height on the list, but from the product, according to the health needs of the drinking water quality, specializing in high-end Drinking water has a special symbolic role in a high-end consumer groups It has at least the following characteristics: 1, water Rare: The water is absolutely pure zero pollution, but also has a certain limit, at least not too much flooding, 2, trace elements: Absolute lot better than ordinary water rich in trace elements needed by the body to stand the test, 3, Price segmentation: price greatly widened the pitch, at least beyond the normal 20 or even 30 times more water price, 4, Brand: must be independent brand, and brand image elegant form symbolic effect of public perception. 5, brand communication: You must produce spiritual resonate with the target population, at least let the target population perceives your brand or product is specially designed for them. Through my research on the current consumption of drinking the product, I think, the lowest price should be in the high-end drinking yuan per 500 ml of 80 - 100 yuan, because the current market price of the so-called high-end mineral water, is only 10 yuan to between 30