Chinese Liquor Brands- human emotional cultural and personality.doc

 PAGE \* MERGEFORMAT 16 Chinese Liquor Brands: human emotional cultural and personality ‘Love can be blindfolded man’s eyes’, because ‘love’ the most congenial of the two is the other character’s sake. Sometimes, understanding the personality can overcome reason, and sometimes has given way to individuality in the end so that you can not know ‘what love each other’. In terms of the brand strategy, brand and consumer is just like ‘Love in a pair of lovers’, consumers can receive a brand, and even produce their preferences, because the brand demonstrated with other similar brands due to differences reasons, such a difference on the performance characteristics of the brand as a brand personality. People chose ‘Simonuofu wine’, was under his ‘independence, relaxed, rebellious, mysterious’ brand personality to attract; ‘JLF’ has been able in a short time from the numerous liquor brands stand out because of his is a ‘celebration of wine’ - ‘a good life is inseparable from his personality is a brand’ different from the specific characteristics of the other brand is a brand that consumers preferred mode of transmission and focus point, constitutes the soul of a brand characteristics, and his charisma is to enable consumers to a number of brands from the ‘find you’, a brand of no personality, no personality traits like a person, not people from a number of the crowd ‘ to know you ‘. Wine is a wonderful work of China’s national industry: ‘Maotai’ since 1915 received the first gold medal in Panama World Expo to start on with the United Kingdom ‘whiskey’, France’s ‘brandy’ respect for ‘the world’s three famous distilled’, world-renowned and create national brands into the international market, first of its kind; ‘Confucian house wine, people homesick’, keep the Chinese nation to pass a long family ethics and moral culture, so that the people living in remote sincere sentiment ‘warm home’, ‘home The harbor is love ‘;’ JLF ‘wish that people around the world are embracing’