Chinese liquor remove from the political whirlpool.docVIP

 PAGE \* MERGEFORMAT 4 Chinese liquor remove from the political whirlpool The past decade, the development of China’s liquor industry can be described as vigorous! But a careful look but found that Chinese liquor golden years happens to be the industry highly politicized decade, Chinese liquor since benefited from the political business bonus will also bear the pain caused by the depoliticization the liquor only achieve some degree up politicized to be able to return to the true attributes of consumer goods, to be able to build the core competitiveness track in accordance with the objective laws of the consumer goods. The first is the political orientation too obvious strategy formulation. From the enterprise development strategy of China’s first-tier wines, as well as second-tier wines, both the government and the political orientation shadow is very serious, this government-oriented a certain sense the industry concern about the high degree of correlation with the politicians, the liquor business in the strategic development cast a strong political shadow . The past 10 years, especially since the Twelfth Five-Year, the Chinese liquor Obviously into the scale of production capacity and revenue size of the Great Leap Forward, the hundreds of billions, even hundreds of billions of development strategy from the law of development of the industry itself? This is worthy of reflection of the whole liquor industry! From the attributes of consumer goods, the liquor industry can not be sustained so many companies into the billions of billions of camp liquor industry concentration will also market allocation of resources to achieve industrial integration. Followed by branding on the highly politicized. The liquor brand building in the cultural shining full ‘political’ and ‘imperial’ brand culture from the mining history to political cater. Brand positioning, liquor brand in general strike on government business, brand positioning, leading to political brand