Chinese liquor- the dream of empire.docVIP

 PAGE \* MERGEFORMAT 16 Chinese liquor: the dream of empire In China, the liquor must be made of the history and philosophy. The study of history, we can more in-depth understanding of Chinese liquor vertical and horizontal, maneuvers the source of strategic thinking, research philosophy, allows us to more profound insight into the Chinese wine consumer Psychology and changing consumer demand. using more than the Spring Festival, I had the opportunity to read the novel, Cold River sub lt;lt;Warringgt; “(four sons back to the mountain department, Ministry Soaring lan lt;lt;Feng corpus (Fung Yu-lan Philosophy Collectiongt; “(1-10 volumes of a deeper understanding of Chinese liquor. very interesting is the author of two books are exactly Nanyang, Henan, because the reason these two books, each to Nanyang, Henan inspection and operation of liquor market, I will have a very unique Nanyang feelings. In the process of reading these two books, I continue to think the Chinese have been trapped in liquor. lt;lt;Warringgt;gt; strategic story, is simply the reality version of the Chinese liquor market, competition for the regional model, either relive or counselors aspect, whether it is attacking distant past, or Gongchoujiaocuo, Warring goal seems are the same, that is, a centralized, unified central empire. Looking at the current Chinese liquor market, the market around the country, or regional markets, liquor Are not the Warring States period corporate princes, would like to use a variety of strategic means to build a unified China’s liquor empire. and active one of the consulting firm and the Warring States Period, Confucius to persuade each other how similar they are. But , From “lt;Warringgt;gt; provided to us by the lessons of history point of view, definitely not the surface of the achievements of the powerful feudal dominance contrary, Shang Yang is a real choice, choose the good governance of the Qin dynasty realized the dream of empire. However, Qin is is not