Chinese liquor terminal Marketing Management Strategy.docVIP

 PAGE \* MERGEFORMAT 5 Chinese liquor terminal Marketing Management Strategy That this is referring to the terminal market, refers to the brand market instead of the guerrilla market. The so-called brand market, that is, companies the size of a planned purpose of investment in the market; the so-called guerrilla market, that is, manufacturers do not give the size of a planned purpose of the input of any of their natural sales market. 1, the product portfolio: enterprise location of the local market, use low-grade food and clothing products Are the long-term military-style universal coverage for the local and the enterprise features, has introduced popular type and protocol type of high-end products to meet different consumer interface layer, completely done in-depth development. Channel strategy: as much as possible to maximize the implementation of vertical management network-centric enterprise from the enterprise closer, more intensive vertical outlets, the more should be minimized and the links among consumers; and in the product, try to refine the product, sub-species transfer to a different agent. Foreign markets, we must use the high-end products as the leading brand (image brand), the leading brands should be concentrated, a sufficient, it is cut into the vanguard of the market, the market has started, appropriate and timely follow-up low-priced products, but are not more than two one the best. Product channels: high-end restaurants and supermarkets to go to follow up a subsidiary products wholesale and retail sectors to go. Second, resources and effective portfolio strategy The survey found that many companies a serious drain on the regional marketing resources, were as follows: Advertising and Distribution delinking the products sent to the shop while they can not find the counter products; OTC and promotions delinking, the product on the counter, but no timely follow-up promotions, turned out weak product. The above, no matter what the situati