Chinese-style marketing hidden rules.docVIP

 PAGE \* MERGEFORMAT 19 Chinese-style marketing hidden rules A few years ago a book called ‘hidden rules’, is to write the history hidden in China 5,000 years of history behind the order, not to be noticed some underlying rules, such as: the history of China’s ‘out of clean government’ and ‘seniority’ and so on, and so on. Different people in the eyes of the world is not the same, to see the world through different glasses is not the same. 1 250 eyes of the world, but also 250; an illiterate in the eyes of the world, is the world’s illiteracy; a romantic person in the eyes of the world, also must be a romantic world. Thinking of determining the existence, consciousness decision horizons. We do marketing the same. If we only look at the market of marketing vision, perhaps, only to see sales. If we change a point of view, from the perspective of Chinese culture, from the perspective of the Chinese character, from the perspective of Chinese history to look at marketing, perhaps we will see a different marketing world, will find a different marketing methods, and even will create different marketing miracle. This is ‘out of marketing to do marketing’ approach is the discovery of hidden rules of marketing approach. Why do marketing, marketing to get out of it? Marketing is a profession, it is already very mature field, have experience of the system and laws to follow, but adhering to marketing professionals in the face of unprecedented topic, are often guilty of Mangrenmoxiang mistakes, caught in the original vision of marketing unable to extricate themselves. No aids to navigation in a river, in the complex Chinese market, there is no ready-made professional to follow in the West is also the perfect marketing theory has its limitations, and if you do not jump out of the professional to look at marketing, often taking into a blind alley. Chinese people often say: ‘your skills outside of poems’, poetry engage in the arts so, to do marketing, also do so. All a