Chocolate category - Chinas candy industry optimize the industrial structure of the accelerator.docVIP

 PAGE \* MERGEFORMAT 11 Chocolate category - China’s candy industry optimize the industrial structure of the accelerator First, China’s candy industry, the evolution of category With the candy competition among enterprises and further into white-hot. A high degree of homogeneity of products continues to heat up, the marketing model is identical, to imitate and follow-up marketing tactics. To many candy companies are sluggish performance. . . . . In the face of this extremely unfavorable business environment, the candy companies how to deal with this category of the crisis in corporate sustainability management challenges. How to Datong to look for a different scenario. Category of enterprises on how to upgrade, how to present highly complex consumer demand, etc., are placed in domestic and foreign enterprises of all candy category need to be resolved before the problem. Chinese candy category structure of the industry struggle since 2004, opened a category on the evolution of the prelude to war. The first is the hard candy category in 2004, the price of the competition in 2005, the milk content of soft and hard candy category of the war, in 2006, gum category’s brand war, in 2007 the market share of juice candy category of the competition 2008, crisp candy, nougat taste of battle return to the 2009 battle of chocolate category. Comprehensive above-mentioned, with the chocolate wars Taimulakai category, but also indicates that China’s candy industry, high-end product category category furious battles of the era has arrived. 2, the Chinese chocolate market SWOT analysis (1) advantages: A: Since 2003, China’s confectionery market has been maintaining 8% -12% growth rate, higher than the global confectionery market, the average annual growth rate of nearly 6 percentage points higher than the B: As China’s economic development and consumption level will increase in the next 10 years, the Chinese chocolate market is expected to nearly 25% a year growth rate. A