Choose New dealers taboo 8.docVIP

 PAGE \* MERGEFORMAT 8 Choose New dealers taboo 8 In China, every year 18,000 new medical health product launches. Which can survive for less than 6000 kinds, to sell more than 3 years, only 500, whereas the real situation can generate strong sales of less than 100. In other words the success of new products enter the market rate was only 0.5%, which demonstrates how to choose a good product is the key. Ximalaya survey by research company found that: every year the country more than 1,000 medical and health products distributor in the selection of new products, including more than 600 products have not done, do at least 3 months 300, making for two months the 200, there are 80 to do at least another month, and even more than 20 failed to do at least another month put products abandoned. In the remaining 400 homes, there are 260 highly confidential, a slight surplus; a 100 break at the edge of tasteless but wasteful to discard; while the product actually done less than 40, accounting for dealer 4% of the total number of! So, in this era of new traps, dealers How did you select products and choose products which do taboo? We conclude that the following eight major taboo. A bogey did not choose a good product category: Select the right product category is the premise of making money. The market should be a good operation of the product category has the following characteristics: First, the market capacity should be large; and then the product is now being market stir-fried, timely follow-up action, whether good or not be able to have a share; Finally, the treatment process has the efficacy of a certain degree of difficulty, but the improvement of symptoms and objective can be measured. 98 years of blood, such as the market, 99 years of calcium market, in 2000 the cancer market in 2001, hepatitis B market in 2002, kidney market, the market in 2003 bowel 2004, rhinitis market, without exception, have these characteristics. Friends in the pharmaceutical distribu