CI hopeless situation.doc

 PAGE \* MERGEFORMAT 7 CI hopeless situation Since the CI is used in the United States since the birth of nearly 40-year history, during the creation of numerous brands and businesses back to life the myth of a leap, especially in Japan, to extremes. In China, since the sun-god in mainland China, since the myth of the creation of CI, indeed the creation of a lot of corporate brand has achieved a lot. Because of this, many companies the market power of the CI convinced many companies and even as a once and for all eternity to none magic. However, in recent years, many companies improve their operations after the CI into the efficacy of almost negligible, it began to CI had a question. And many once-great brand has been the setting sun, it appears in the new market environment, CI has completed its historical mission, the old state had been exposed, hopeless situation alas ... At present, we know most of the well-known brands are found in the early 90s, medium-built. At that time, due to the rapid increase in the same factory, the market supply exceeds demand ever more pronounced, and the increasing homogenization of all enterprise products, and consumers can not identify the 11 pros and cons of a number of enterprise products, so when you had to choose according to corporate reputation and reputation to make a purchase decision, the main figure is a worry. At this time, CI image of standardization and unification of features into a small number of early companies in the market quickly established a clear-cut and operational specifications of the corporate image, awareness and recognition of consumers quickly and become the industry’s leading brands. However, access to the late 90s, many enterprises have to import CI, corporate image began to spread. Into the 21st century, still continue to generate substantial corporate image. Corporate image is the core objective of brand awareness (recognition) and the right product and service quality recognition. The