Classic brand marketing media decoder- CCTV-5 Effie Award is how Tempered-.docVIP

 PAGE \* MERGEFORMAT 10 Classic brand marketing media decoder: CCTV-5 Effie Award is how Tempered? By the end of 2003, we began to for CCTV’s Sports Channel (CCTV-5), TV channels (CCTV-8), the western channel (CCTV-12) and well-known part ‘Oriental Horizon’ marketing plan. Intense competitive environment for the media, we set up these channels and columns respectively, brand marketing strategy, and launched a highly effective promotional efforts to create a ‘home alone CCTV-8’, ‘Olympic Games, the competition year, CCTV-5 Channel Year ‘and so on with wide influence in the spread of cases,’ the Olympic Games, the competition year, CCTV-5 channel Year ‘in this promotion campaign in the media marketing because of its demonstrated outstanding demonstration effect was awarded the 2004 Effie Award Gold. 2004 Sports Danian is a CCTV-5’s when the fight of the year, this year, the Athens Olympics, European Cup, Asian Cup and the F1 will be manufactured in China, the media is very strong thermal effects. The face of this rare market opportunity, as a professional sports channel CCTV-5 want to take this opportunity to achieve the channel to enhance the integrity of the brand, ‘the Olympic Games, the competition year, CCTV-5 Channel-year’ Integrated Marketing Communications Campaign theme is the around this strategic objective initiated. 1, initiates channel upgrade As an important brand CCTV’s sports channel will undoubtedly have a strong market advantages, and each year more than 1,600 live games per day for more than three games live events, sporting events live traffic among the world’s first. At the same time, the channel has formed a group of high-quality and stable viewing audience to men, youth and three high-population-based, most of them have good knowledge of architecture and occupation. However, the unique advantage of group shows and viewing did not allow CCTV-5 as a customer of conventional advertising, preferred channels, the client’s media mix is often