Classic Trader Dealer Case.docVIP

 PAGE \* MERGEFORMAT 19 Classic Trader Dealer Case Case 1: Altai buyout business At present, the liquor industry, the buyout business has become common practice. Undoubtedly, the buyout business is a good way to one of the liquor dealers. This way, after eight years ago, Sichuan Altai pioneer in exploring the company. Chengdu in 1995, during the spring of rum, Altai company (what was then the Department of the Chengdu Military Region Logistics Supply and Marketing) and the wuliangye winery, launched the Sichuan Wine, Asia, liquid two brands, the official opening of the brand management buy-out precedent. Altai’s this option, we can say is an inevitable.Of the last century 90Altai early now, like many businesses, is a (To a number of )Dealer business, the difference is that the company together with the Altai Wuliangye, Jiannanchun, Luzhou, Tuopai, etc. well-known enterprises cooperation, and distributors in several business teams, the Altai company’s annual sales are among the best. One of the winery’s original one official said, when the name of winery sales of the top three in Sichuan are largely controlled by the three dealers, including two in Shanghai Jie Qiang Tobacco Group and the Beijing Tangyeyanjiu company, the other is Altai Corporation. Dealers in these well-known enterprises in the top three teams it is indeed a very glorious, it is to let others envy, but the Altai company also felt the discomfort of many of them office. Uncomfortable is the largest of the Department’s own lack of initiative, it is difficult to meet their demand for the product structure, market conditions can not fully grasp. The early 90s of last century, China’s color scheme is relatively more doctrinal, some alcohol companies are still using the dealer supply policy planning tool, for example, you enter A product to 100, they must be accompanied by products into B section 100 or more. Otherwise, A products are not available from main dealers of some goods are more difficul