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Cigarette ‘luxury of’ bottleneck
In the ‘China Development Forum 2008 will be’ on, Vice Minister of Commerce Yu Guangzhou to explore China’s consumer market, that by 2014, China will likely become the largest luxury goods market.
AC Nielsen has domestic annual income over 250,000 yuan of the 15 million middle-class people in the luxury consumption of the survey results show that up to 94% have master’s or doctoral degree, age, concentrated in the 35 ~ 44-year-olds that the two most important luxury goods constitutes a historical and process (respectively 31% and 25.3%).
The survey asked respondents to list the minds of the most characteristic local luxury brands, only in clothing, wine, banks and hotels have emerged in the four categories of national brands: Oder-chen, Maotai, National Pits 1573, Wuliangye, Jin Jiang Hotel, and China Merchants Bank. Among them, white circles became the capital of the most recognized luxury brand qualities and is the only one in the ranking round than foreign brands of similar category.
In recent times the domestic tobacco industry, cigarette brand luxury-oriented trend has not subsided before, the opportunity to the tobacco companies each have their own ultra-high-end price of cigarettes, though, as the industry’s highest level of the State Tobacco Bureau has been stressed it does not encourage high-end cigarettes.
However, whether such as domestic cigarette brands really like the fit or can be as wine, choose a luxury line, and can take a good then?
In fact, the tobacco industry in the current brand development, brand luxury of experiencing a bottleneck.
Policy restricts the bottlenecks - from ‘Yellow Crane Tower crisis’ talk about
Most often heard people talk about the Yellow Crane Tower in the industry is likely to lead to a crisis, as the State Tobacco Bureau has recently promulgated a new penal provisions on cigarette prices. It is understood that the new provisions, the cigarette retail mark
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