Classic case of looking through the marketing innovation of yogurt.docVIP

 PAGE \* MERGEFORMAT 23 Classic case of looking through the marketing innovation of yogurt Drinking yoghurt has a long history in China, especially in ethnic minority border the most popular yogurt. But the yogurt as a model of modern food to the rapid development of industrialization is from 1996. At present the cities of yogurt consumption increased significantly in the , especially following the events of melamine, consumers get used to strengthen the yoghurt, yogurt, various milk companies regarded as its new business development profits growth, and they pay more attention to high-quality yogurt, development and innovation. Stir yogurt can be divided according to species type and yoghurt from the area can be divided into pure taste the flavor, fruit, berry, cocoa flavor, vegetable juice, from the functions can be divided into ordinary yogurt, yogurt, health, nutrition Enhanced and so on. ordinary yogurt is yogurt biggest-selling product categories, yogurt consumption is higher than the north south. From the Package view, 250ml small package the following dominate the yogurt. yoghurt marketing strategy in the year 2000 a single species of large-scale marketing, in 2000 entered the era of product differentiation and marketing. These accordance with the specifications, process and flavor formation of market segments, companies are constantly being broken down in a variety of innovative angles to be continuously innovative new category derivatives become The new dairy source of high profits. Foreign R amp; D and innovation yogurt Although the concept of the yogurt product countries considerable similarity (all countries have the common fruit flavor of the series, but the definition of yogurt each country there are very different. Overall a specially processed , for children, women used a spoon to eat products, and is a casual drink or have some health foods. Development of new products, yogurt international distinctiveness and creativity is remarkable: