Community marketing how to market a portfolio of tens of millions-.docVIP

 PAGE \* MERGEFORMAT 23 Community marketing how to market a portfolio of tens of millions? Art of War says: ‘think before moving. ‘China’s pharmaceuticals, health care products have gone through 20 years of marketing the world’s 100 years of history, in the variety, the increasingly well-developed drugs, health care products market, to get their products stand out, and occupy a certain market share, or as similar products in the region leading brands, how should we do? The following is the author in two years, without any media advertising, will not do the hospital, and bring a product from one market to the whole country into one business unit expanded to a medium-sized companies, Sales Outstanding from O to the tens of millions of marketing mix boxing Experience: in line with the Chinese people for thousands of years of deep-rooted ideas positioning; not inconsistent with common sense of social life personality patterns; is consistent with normal consumer awareness of the promotional channels; to seize the dream of the success of the staff to personalize the cultural construction; for the consumer market SP personalized marketing; enable patients as relatives of staff as personalized after-sale ... ... A personalized product planning, positioning The Chinese people by the tens of millions of feudal influence in itself a strong desire for power both at the same time due to their own humble, more intense power to worship, as long as you have the geometric product have a good name, or a theoretical support for the authority, or even a figures of authority or celebrity to a product called a couple of good, the product will turn red, and now I think it is difficult to call a single point of light products, the product must also be systematic and personalized packaging, positioning, pricing, must be the soul from the consumer depths to impress him, and I certainly different products. 1, market research and diagnosis (medical diagnoses: look, smell, and asked, c