Community Marketing in China - red maple leaf is the success of A Brief History of diabetes rehabilitation of Union.docVIP

 PAGE \* MERGEFORMAT 13 Community Marketing in China - red maple leaf is the success of A Brief History of diabetes rehabilitation of Union That U.S. policy-oriented organizations to consolidate their leaves are red Diabetes Rehabilitation Alliance, is a diabetic recovering brand, after a few policy-oriented promotion, become a nationwide operation of large number of diabetes recognized brand. China to recruit self-starting since less than a week, I received a Chinese public-spirited intention to cause investors to nearly 1,000 calls, the majority of the health industry colleagues and other sectors of public-spirited investors are encouraged to register the cause, nearly a hundred national Dazhong Xiao Hospital diabetes rehabilitation experts have calls from advice. At the same time, the state health departments also calls congratulate the Chinese people’s concern about diabetes so that we very moving. This is a huge marketing success is that we again and again that U.S. agencies integrate the planning results. To understand the market Grasp the status quo Lead demand is a fundamental After a market survey we have learned: From the beginning of China’s 80 years of clinical treatment of diabetes treatment is started, 15 years, China’s diabetes patients from 80 mid-600 million people, up to 2003, nearly 50 million people, and every year 1.2 million at the rate of growth, why the Chinese government with diabetes will more more? China Diabetes Status: 3 high! 3 Low! China Diabetes exist three high: the high incidence and high morbidity, mortality rate remains high, very great harm, so diabetes need professional rehabilitation assistance, but China’s current treatment of diabetes, there are still a low awareness rate, treatment rate is low, compliance rate is low status, lack of diabetes control in most patients with diabetes knowledge, lack of professional guidance, and medication errors into a single result, the more severe the disease the more governance,