Community Marketing Innovation of the five major trends in.docVIP

 PAGE \* MERGEFORMAT 14 Community Marketing Innovation of the five major trends in With China’s booming economy and the real estate industry, the vast majority of the current population of the city to live in accordance with their own Yetai formed a community-based way of life, while the ‘community marketing’ is precisely in such environment and background born under things. In recent years, due to traditional distribution channels, increasing competition, innovation in the channel tend to be some companies the edge to succeed. In the cities, the spread of community tremendous tremendous potential. Thus, ‘in the community of marketing’ has turned to a number of enterprises as a new method of distribution, and is concerned about the growing number of enterprises. Only by continuously innovation, enterprise and to maintain its vitality. Chinese enterprise marketing innovation and change is in the period, in the traditional sense of ‘community marketing’ in order to meet China’s new round of marketing innovation, which itself must make a series of changes, be able to meet the ever-changing business and consumer demand. I believe that companies ‘community marketing’ innovations, mainly in the following five aspects: 1, the channel role: from the enterprise’s sales channels to the channels of transmission shift. From China in recent years, commercial development point of view, business sales channels are rapidly segmentation. Cang Zhu-type supermarkets, chain supermarkets, convenience stores, cafes, railway stations, airports and other channels, the emergence, it is channel segmentation results. Is currently in the market, business channels, is often the most direct competition for resources, manifested in the retail terminal spending. In order to effectively control of channels, making a number of enterprises in the terminal promotion, product display, promotional costs were increasing in a geometric progression. In addition to these routine expenses, the enter