Comparison of Sichuan and Fujian to see the food industry the impact of development on the regional economy.docVIP

 PAGE \* MERGEFORMAT 7 Comparison of Sichuan and Fujian to see the food industry the impact of development on the regional economy Sichuan is rich with Subway to do so, the Earth’s people know that ‘eating in Sichuan’, but the Sichuan food brand in the marketplace are well-known of the few and far between, in a little influence outside the province is also the only white family, m the old man, light friends, alcoholic peanut that several; and although located in the coastal areas of Fujian, resource scarcity, most of ‘exotic’, but concentrated Daly, elegant passenger Foma, kiss, their daughter and so a large number of strong brands enterprises, referred to biscuits, delicious Fujian know! The size of the development of food enterprises in Fujian and the cluster can be described as greatly increased the effectiveness of Fujian in China food market leading position, Fujian, the food industry to develop more in a certain extent, contributed to regional economic development. While in Sichuan and the food taste more manufacturing enterprises more, but basically are chipping away, did not form the production scale and market impact, the entire industry and the economic zone are not pulling up faction with the Sichuan-deserved reputation for sharp images contrast. So, Sichuan and Fujian why does such a great contrast? Is it really the Fujian people have money? No, not a matter of fact! This is the most important thing is inside the Sichuan food companies marketing thinking problems, and to the overall delay due to food companies has seriously affected the economic development of the regional food industry. 1, the local flavor difficult to align the national market Sichuan since ancient times, ‘Land of Abundance’, a lot of local flavor, and most enterprises in Sichuan food is traditional local flavor through the improvement of processed food products to the market, such as common a ‘dried tofu’, ‘Lu Cai’ and so on. Cut from the market perspective, the development of