Control of the second groups - Chen and his recipe for success.docVIP

 PAGE \* MERGEFORMAT 9 Control of the second groups - Chen and his recipe for success One day early in June, Nanchang owner of a certain beverage distributor Chen also get a message: Zhejiang, a well-known beverage company launch a new W’s upcoming summer drink. W according to the company’s generous marketing methods and products in the market have been pushing high survival rate, Mr. Chen was quickly made to determine: Zhezhi products will be another dark horse on the market. Mr. Chen has made a quick plan: find W Company, fighting for the beverage distribution rights in Nanchang. Mr. Chen has made to promote the reasons for this plan is also very simple, Mr. Chen was made by hand, mostly second and third line of beverage products brand, has been missing a first-line brands to serve their own facades and enhance network coverage stays capacity, so that the products of their own product mix and distribution of the brand by promoting a large role in promoting. Mr. Chen quickly contacted the W companies in Nanchang branch responsible for Nanchang in the phone market, business executives have expressed about the simple intent happened W Fangjing Li is also the company’s central region, the other party to invite Chen and his empty words of these two days Together we came to talk about. Without further ado, Mr. Chen was immediately rushed to the W’s ready for the information Nanchang branch. W into the Company’s Regional Manager who is also straightforward, the two sides will soon enter the topic. W’s dealers do have the intention of setting up in Nanchang, but because Mr. Chen has nothing to do front-line brand franchises, Fangjing Li Chen bosses have a bit worried not sure about doing a first-line brands like W’s. Having said that, Mr. Chen was leisurely out from the bag a few folders. The first is the terminal information, by size class, by region, by route would Nanchang District, described the division of various types of terminals, and make the map-based