Crisis management brand management of Chinese enterprises make up a much-needed lesson.docVIP

 PAGE \* MERGEFORMAT 9 Crisis management brand management of Chinese enterprises make up a much-needed lesson For the brand management of Chinese enterprises do not lack the knowledge, quite a lot of entrepreneurs, I was first-class brand experts who are on how this piece of soil in China, the rapid spread of brand building is clear than those of mature foreign brands to be more effective than the theory of multinational companies Therefore, we often see a lot of brands miracle, an unknown small business suddenly overnight become a household name well-known brand, chances are by the end of what the brand can take a Top Ten Awards, a national brand was born. At the same time we often see one of the top ten brands in one night, go into history, becoming the object of attack the media, just because a crisis caused by improper handling, for example, 3 is a typical example. Will be a brand’s success or failure of the reasons for all of imputation to a certain one of the reasons is unreasonable, which may be the most important factor is that most enterprises in China for the understanding of the brand is just stuck in brand communication stage, while the brand management, especially Strategic Management they do not have this concept, from the many recent corporate crisis management can be seen in this phenomenon. There are many aspects of brand strategy and management features, one feature is a systematic operation of the brand means and ways and means of these instruments the most difficult to grasp is the brand of crisis management. As we have often stressed, without a wave of entrepreneurs can not be called a true entrepreneur, a business is not without twists and turns in the real business, without a crisis, not to mention the brand is famous brand. Why? Because the brand has a crisis management capabilities a chance to grow Everlasting brand, so it can qualify as well-known brands, while Chinese enterprises is no doubt in this regard is weak. In 2003, China’