Crisis public relations- the use of the wonderful heart Cunhu.docVIP

 PAGE \* MERGEFORMAT 8 Crisis public relations: the use of the wonderful heart Cunhu Event Origin: The only constant is change in the market competition, corporate crises, such as product quality crisis, enterprise management (Personnel) crisis, etc., are unavoidable. The most recent case was December 27, 2004, some media reported the country’s soybean salad oil 900ml Arowana edible vegetable oil by the national health supervision and sampling for acid value of 0.5, super abroad marked (0.3) is standard on the Ministry of Health blacklist, be notified as ‘the problem oil’. December 30, the Ministry of Health published the second briefing that: the Ministry of Health while the other six batches of the country Arowana soybean salad oil were sampling, the sampling of indicators are qualified, resulting in a single batch of acid value exceeding is likely that in the circulation links, such as storage, transportation and sales caused by the National Institute of Standards and vegetable oils also indicated: Acid value less than 3.0 are harmless to human health, while in the safe range (0.5 ) Acid value distinction between high and low oil level is just one of the criteria, therefore, Arowana and other famous brands of edible oil are qualified products, consumers can rest assured that food. Arowana: panic, chaos Threatened Concerned about the crisis in the enterprise product, consumers concerned about food safety issues at the same time, the author is more concerned about is this: Arowana be notified as ‘the problem oil’, and the Ministry of Health on the ‘blacklist’, considered as an enterprise product a crisis, but why a short period of time, the Arowana will be able to pull through? We have to once again bring ‘Crisis’. The so-called Crisis refers to the enterprises in the daily production, operation and management process, there appeared to have significant adverse effects of unexpected events take emergency public relations strategy, which aims to enable en