Criticism of Chinas advertising education advertising education pan.docVIP

 PAGE \* MERGEFORMAT 20 Criticism of China’s advertising education advertising education pan [Summary] In June 1983, Xiamen University, founded China’s first advertising professional, since, advertising education as a new field of education in China, produced and developed. Based on the analysis of 22 domestic advertising education, the history of development since the three major bottlenecks in the process (ie, education, advertising education, the main weakness of making a congenital deficiency in acquired education, lack of quick success and makes the advertising division of labor and education, enhance the fatigue of unknown makes the advertising), based on the current reveals Advertising Education and the advertising industry’s two major contradictions between the development (ie, advertising education manpower supply and market demand slow and rapid pressing the contradiction, advertising education, human resources and market demands a one-sided single comprehensive conflict), and proposed to resolve these two major contradictions simply ‘recipe’ - the establishment of educational concepts pan-advertising, the introduction of ‘credit distribution system’, to achieve advertising education, social division of labor theory of R amp;amp; D strengths to play by the tertiary education, focusing on the completion of the theoretical part of the educational function of advertising by the advertising companies and the enterprises play a practice of environmental advantages, focusing on the completion of the application of part of the function of advertising education, and complementary to achieve a comprehensive in-depth theory and application to advertising theory and application of education dissolve into one, truly the social purpose of advertising education, advertising education, solve the current two prominent contradictions. I. Introduction: As of the end of 2004, China’s advertising business has developed into 113,508 units, employing 913,832 people [1