Criticism of Chinas cement industry marketing problems.docVIP

 PAGE \* MERGEFORMAT 15 Criticism of China’s cement industry marketing problems In June 2001, I was invited to serve as director of marketing, Sichuan Golden Summit Group Co., Ltd. began the two-year and a half of the ‘cement sales’ life of travel. In this two and a half life of travel, I am the boss - Golden Summit Group, when he was boss, Mr. ancient pines, along with the completion of the cement industry’s first marketing monographs ‘China’s cement enterprise marketing management’, and the Golden Summit Group, the company’s marketing colleagues to work together to make cement sales from 2001, 1.03 million tons up to 2003 to 174 million tons, money recovered more than 100% for two consecutive years. However, when out of the golden dome of the ‘wall’ from a marketing perspective analysis of China’s cement industry, when deeply felt presence in China’s cement industry as a whole industry crisis, the crisis has not yet attracted sufficient attention to the cement industry colleagues. 1, Simmer frog: pleasure in facing death Boiled frog story, everyone knows that. Cement companies in China today is like that of a frog being boiled. From the marketing point of view, after 25 years of rapid development of China’s cement industry, seemingly behind the veneer of calm is being nurtured a serious crisis in the industry. China’s cement industry is the initiator of the crisis in the industry for over 20 years of rapid development. Since the 1824 invention of the British Aspdin Since cement, cement products become the main architectural materials so far has been 180 years old. Even in highly developed science and technology today, there is no developed alternatives, making cement companies do not worry the owner of a long time the emergence of new products, competition and sit back and relax. From the development of the industry point of view, China’s reform and opening up from 1978 in the 25 years since, the cement industry has been in a state of rapid development. I