De-worming tablets digestion and reflection on the operation of full Record.docVIP

 PAGE \* MERGEFORMAT 14 De-worming tablets digestion and reflection on the operation of full Record In 1999, Haci implemented strategic transformation effort into medicine. Before that, though we have 10 years of medical equipment, health food, daily consumer goods marketing experience, but has not done drugs, OTC do not have any experience. May, Haci acquisition of the first pharmaceutical companies - pharmaceutical Shuangyashan. This is a planned economy left by the old state-owned factory, the whole factory with annual sales of only a mere four to five million, there are more than 50 kinds of generic drugs, but not a national medicine. How from more than 50 kinds of generic drugs across the country to select the most suitable product, and its success on a national level? This is a very challenging task! Haci Group President Guo Liwen instructions, which is Haci strategic transformation of the first battle, must be started. June 10, Ho Square, the country’s V26 from the ongoing weight loss hot sand Qi withdraw out of the project, the pro-president of the new products to market working group, with a few people in Beijing, Fengtai District, Fortress Garden Hotel started the product selection, integration of marketing planning, advertising production. Is important to pick the product Working Group on the establishment of new products, the first thing is to select products. More than 50 kinds of drugs, we can only select a re-packaged plan, with the advanced marketing idea to promote, which is what we do best. We know that the drug actually does not matter good products and bad products, as long as the state-approved drug, efficacy is a certain guarantee, and therefore, we have chosen product, more importantly, judge whether the product is large enough to market demand, market competition how the environment, and whether the enterprise’s own resources to match. Shuangyashan pharmaceutical products at that time more than 50 kinds of drugs, each with dozens of hu