Dealer Brand proxy how to profit more than the Boss.docVIP

 PAGE \* MERGEFORMAT 14 Dealer Brand proxy how to ‘profit more than the Boss’ Moderator: Liu Hui-min Guests participate in the discussion: Henan 100 million Star Industrial Group General Manager Liu Junyou Beijing Australia perseverance in industry, operations center, general manager of Li Dajun Beijing is a little-Jun strategy consulting firm project manager Hai-Ping Xu , Hangzhou, chairman of UP UP Consulting amp;amp; Management Co. [Theme Background] For companies on a large scale dealers, would like a brand for each agent can be profitable. However, the reality is the ability to bring profits to the distributors often only one or two brands. The two profitable brand is the regular army, played a role in hematopoiesis, while other non-profit brands are the guerrillas, relying on the brand profitable supply. This is currently the vast majority of dealers the company’s profit model, that rely mainly on the leading brand profit. However, when a leading brand is sold in 5 years or even 10 years after the decline in its profitability, the other non-profit brands do not grow up and become the new profit brand new profit contribution for the dealers. So dealers in the multi-brand agents, the organizational structure, personnel appraisal, on which the make adjustments in order to achieve multi-brand to achieve ‘profit more than the Boss’ do? Multi-brand agents are the result of game manufacturers Moderator: to explore how the multi-brand ‘profits more than the Boss’ ago, we need to clear a basic premise that there is no need for dealers to conduct multi-brand agents. Only clear this problem, we explore today, makes sense. Liu Zong, you are the dealer’s representatives, the current agent of your company Moutai, West phoenix, ancient well and many other brands, is a typical model of multi-brand agents. How you look at it on this issue? Liujun You: For the manufacturers, would like to franchised dealers to concentrate all the power to do a c