Dealer Development and Management of the Misunderstanding and solution.docVIP

 PAGE \* MERGEFORMAT 7 Dealer Development and Management of the Misunderstanding and solution As marketers, distributors, development and management is compulsory, but many business people at the dealer that the martial arts part of the upper and lower foot, but often also threw a lot of somersault, distributors, as a terminal to connect production and a key link in the market management and maintenance plays a vital role. However, there are also many enterprises in the local market, dealers are engaged in being a headache. This is a few days ago a winery’s sales manager proposed formula: First-class products first-class dealer = super-class market. First-class products distributor = second-rate second-rate market. First-class second-rate products distributor = class market. First glance, this formula should be no problem, but in actual operation, it will be another round of the scene. It should be said, this is a very simple formula, reduced to this: Products Dealer = Market This formula, is a typical representative of the traditional channels of war, many companies do this he has made a heavy price. In this formula, the products enter the market must pass the distributors of this bottleneck, often resulting in dealers in the path constraints on the hostage. Customer is God, the classic phrase slogan is just a planned economy to a market economy in transition, when the most popular, almost every manufacturing enterprises regarded the office he wrote in a prominent. But after 30 years of experience, some companies have suffered many privations already quietly replaced the slogan at the same time replaced along with ‘quality of life’ slogan. While many companies in the product manufacturing stage will be the slogan is still regarded as a Bible, dealers will not do to leave the market. Will even get on the dealer dependency syndrome. Rely solely on distributors to do the crux of the market in particular in: 1, the channel is a hill. Many companies do n