Decryption product family.docVIP

 PAGE \* MERGEFORMAT 10 Decryption ‘product family’ Preface Hai Shanghai project is located in Weihai, Shandong Rushan City, with a total construction area of about six thousand ㎡ , from 14 high-rise residential component, a total of 700 housing units could be sold. Since the project began in mid-2003 in Shandong, Jinan, Qingdao, Zibo City, launched the three sales, but market competition is becoming hotter by the operation of various aspects of factors, sales have been relatively passive, as of June 2004 to cooperate with our company before the , a year in total sales at more than 70 sets, less than the project’s total 1 / 10. June 2004, the Jinan-chi Times Union took over the company’s overall marketing plan of the sea-Shanghai project’s overall planning promotion. The first part, the market background analysis Since 2003, a new wave of home buyers, Shandong Province, has aroused some concern on the property of any person - to the coastal city home buyers buy a house, this unit home the emergence of fresh air from the provincial capital Jinan, Shandong Province. Jinan City, the economic development and stability in the mainstream high-end home ownership is becoming saturated, the pursuit of better living environment, ‘the edge of home buyers’ growing tendency to the potential high demand. With the tourism industry booming, more and more people from the travel time and time again feel the more high-quality living environment and natural conditions on the importance of their own lives, tourism consumption will start from the short-term to long-term tourists, leisure holiday-type transformation, which is important for tourism holiday themes important reason for the rise of real estate projects. ‘Live in the sea’ for people in coastal areas in terms of anything new to the consumer for the inland areas, it is the local developer can not provide differentiated products, specialty products. Coastal real estate with an excellent appreciation of the natural livi