Definition and nurturing customer insight.docVIP

 PAGE \* MERGEFORMAT 9 Definition and nurturing customer insight What is customer insight? We usually say the use of customer data collection and analysis, customer data mining, quantitative marketing concept, the value of Accenture framework, are the customer insight (customerinsight) part of it. Such a sum has been an increasing number of companies and experts recognized. Customer insight was not referring to a customer service staff, customer contact individual staff members are familiar with and understanding of the client’s ability, it refers to is the enterprise or sector level, a comprehensive grasp of the customer data and marketing and customer interaction in the market of the effective application of various links. Proposed by Accenture clients insight into the framework of the major consists of three components: customer data management, customer analysis and insight into application. Figure 1. In the customer data management can be done, including data extraction, conversion and upload, data quality management, customer privacy management, customer and business data, rich data than to the row weight and related technology, and customers build a unified view. In the customer segmentation work, including the strategic level, segmentation, customer value analysis, tactical battle of specialized products or segments, based on a breakdown of the Elite for the (offer) and the customer experience development. In the modeling support the work of customer acquisition, customer retention and cross / up-sell prediction modeling, dynamic modeling and the ability to include continuous learning and response bias model. In the Battle of the management aspects of the work, including customer and channel integration, workflow and business process integration, closed-loop marketing, process and organizational models and operational quality control. The work in the customer interaction, including the priority list of management, intelligent #246; for the pro