Development of skin closure of the terminal that is so simple!.docVIP

 PAGE \* MERGEFORMAT 8 Development of skin closure of the terminal that is so simple! Preface: vertical and horizontal marketing career a decade, particularly in the daily chemical industry for so many years, always wanted to terms amp;amp;, courtesy of China Institute of Chen Chao brand researcher encouraged, then summon the courage to be a record of his experiences, mainly in the still closure of skin-care products in full swing mode of operation to do some summing up. At this point, I would also like to thank the leadership of concern for many years, colleagues and subordinates who! 1. With regard to the history of cosmetic specialty stores channel characteristics and development trends With the continuous development of daily chemical industry, Japan-based channels are constant innovation and change. The main channel of the first cosmetics store counters, and professional beauty salons only two main channels, but as the industry’s continuous development and growth began to wash the washing of technology-based specialty stores, followed by KA in large stores, chain supermarkets The rise of commercial super-chain stores became an important day of channels, distribution channels at the same time (so-called flow that is as long as the place to sell all of its channels) has also been Daxing their way. But as the market continues to develop, also highlights the advantages and disadvantages of the various channels out. Then KA stores, chain supermarkets costs and approach the threshold of constant soared, so that Japanese-based businesses are increasingly feeling overwhelmed, powerless. At the same time, after all, the professional beauty channel is too narrow to meet all needs, while also to educate and service oriented. Not everyone can play a turn, and then the distribution channels are not bad, though still strong, but the flow channel as their drawbacks have also become increasingly prominent features - the price system makes the chaos and Chuanhuo down the