DIADORA (Diaz and more that) the idea of Chinas regional market.docVIP

 PAGE \* MERGEFORMAT 12 DIADORA (Diaz and more that) the idea of China’s regional market December 2003, Sports Goods Co., Ltd. Quanzhou Xiguang Inauguration Ceremony cum Seminar DIADORA Regional market development opened in Xiamen. As a cooperative advertising company, I was instructed at the meeting expressed DIADORA (Diaz and more then) regional market in China idea. I will write to communicate key points are as follows: Glorious history as a half-century of international brands, DIADORA and the world’s top events, especially sports stars have a bond. In the first big-name tennis stars with Martin #8226; Michael Reagan, John #8226; Pogue, and different times of world tennis the cooperation of a large momentum over the next crown winner, DIADORA laid the professional status to tennis shoes. DIADORA into soccer shoes, after-market roads is easy, not only became the Kingdom of the Italian national team soccer tournament 1982-1994 designated service provider, and “Champion of the World Player of the previous election,” the impressive image will DIADORA upgrade important globally recognized sporting goods brand, marketing world, more than eighty countries, and in the late eighties of last century, through the gray light (Hong Kong Limited vigorously lead the company to enter the mainland China market. You must know, in the Chinese sports shoe market, due to the real purchasing power of customers of factors, the market segmentation is obvious, the market can be divided into three categories, one is rich layer of the market, located in the top of the pyramid, and the corresponding population for the first-tier cities such as Beijing, Shanghai, Guangzhou high-income class, the corresponding brands such as NIKE, ADIDAS, REEBK and other international big, there is a middle-tier market, which is the middle of the pyramid, corresponding to the majority of the urban population, the low income levels who are including the corresponding brand Li Ning, Anta, binary star