Dialogue Wine president Reference- Operator- deja similar to swallow to return.docVIP

 PAGE \* MERGEFORMAT 12 Dialogue Wine president Reference: Operator: deja similar to swallow to return Cengxiang Wen: Operator: deja swallow to return Text: Zou week Guest Introduction: Cengxiang Wen, Kotler Consulting Group, Senior Consultant, former Shuijingfang China Resources Breweries, Yantai Great Wall wine, grain storage companies, business consultants, specializes in brand strategy and terminal strategy. Currently Wuliangye YuanQu Tianfu National Operations Center, director of marketing. Wuliangye through a period of ‘downsizing’ in the development of the brand operators. This is to correct the mistakes of the excessive weight-loss? Or limit Excellencies consumption, the industry as a whole frustrated environment expedient? Or otherwise profound meaning? Wine president Reference: before you have been pro-famous slimming, but how do you view the Wuliangye downsizing and re-development of brand operators? The 2012 liquor industry unlucky, Wuliangye 2013 plan is an increase of 30% against the wind; release brand operators, whether growth in the short-term goal of 30% for the pursuit of expediency? Cengxiang Wen: Wuliangye weight-loss plan is a release is right, but the two are not mistakes and correct relations, but spit it is satisfied that the new relationship. , Brand operators cut down by the weight-loss plan, and the current round of development brand operators, not the same thing, such as name and Xiangru. Before the buyout business development, some opportunistic factors, many brands over close to the parent brand, the parent brand overdraft; lack of systematic management of the brand strategy of the brand operators, lead over competing operators, Downsizing in order to reduce friction, protect the parent brand. A brand buyout in the Group’s brand strategy is a clear premise, the combination of high-quality operators resources from outside competition, outward force. Buyout brands, are required to have a separate connota