Domestic shampoo brand of Rational Thinking.docVIP

 PAGE \* MERGEFORMAT 46 Domestic shampoo brand of Rational Thinking At present, the brand of shampoo on the market competition in almost every corner of the fierce manner. Open the Guangdong Satellite TV, I have done a direct follow-up. July 26, 2002, appears in the evening hours of shampoo advertising a total of 20 brands, respectively Qiaoqiao, celebrities, Liang Zhuang, lai, Shun Ting, picking music, Pik, pull-fang, Li Tao, Gone with the Wind Shadow , Di Flower Show, Finland soft, flying songs, good Di, Bo Liya, good America, Sharon, Seiitsu, Cai Qi, coupled with a nationwide advertising bombardment shampoo the day’s major television stations in the country Some brands of shampoo as many as 40. More interesting is that in the nationwide recruitment advertising agency ad, understand the Japanese brand in the planning managers, and clients are unwelcome in AE suddenly up, it shows the development of the domestic shampoo brand is indeed a tremendous pace and without delay. Witnessing the rapid growth of the domestic shampoo brand, we also found that the domestic shampoo brand some existing problems can not be ignored, these problems may not be the initial effects of the market, but as brand competition intensifies, the brand level, point of the problems likely to be larger, and even the future development of enterprises will remain deadly hidden dangers, are on these issues from a professional point of view put forward their views for the shampoo brand thinking and hope that the growth of this industry itself, there are some constructive role. Serious deficiencies in the brand’s core values Domestic shampoo brand in the analysis, I found the brand of shampoo brands have a serious lack of core values, brand value, thickness, breadth, depth is thinner, making it very hard to resist the market risk of the three-dimensional brand highly. The brand’s core values is based on natural and social resources companies, through in-depth research on consumers condensed i