Domestic shampoo How breaking up.docVIP

 PAGE \* MERGEFORMAT 19 Domestic shampoo How breaking up For domestic enterprises, shampoo, face many pressures and difficulties, both Procter amp;amp; Gamble and Unilever are two two ‘heavyweights’ pressure body, there are a large number of local enterprises with the industry, the ‘close fight’; both want to continue to expand its market share , but also take into account the current period profit and loss; both would like to channel goes down, want to move channels ... ... the face of a large trade market, we have to think, made a breakthrough shampoo How? Who will carry the industries ‘national brands’ banner? Let us first take a look at my shampoo industry structure and characteristics: Shampoo industry in China after 20 years of development, there are currently more than 2,000 manufacturers of shampoo, nearly 4,000 brands in the market competition. Once the current domestic market share in shampoo industry to share can be divided into three main lineup: First Team: P amp;amp; G with multi-brand strategy and localization strategy, successful implementation, as well as a strong resources and capabilities, continuous product innovation and brand building, making its Head amp;amp; Shoulders - get rid of dandruff; Rejoice - submissive; Pantene -- - Nutrition; Sassoon - Moisturizing; Clairol - Natural; market share of around 60%, together with Unilever to bring Lux, Sunsilk, Chhnang and other brands, both market share of around 75% . Second Team: C-BONS Group SLEK, overlord, Guangdong Ming Chen (Di Flower Show, the United States King, according to mining, high-tech health effects), La-fang, and other brands of shampoo brand market share of a total of up to 15% or so. Third Team: Most domestic brands such as mining music, good Di, Olive, pull-fang, and so on, the market share of about 10%. After the industry for many years of observation and research, the current industry and market development shampoo to show the following trends and characteristics: 1,