Dragon dragon phoenix begets a phoenix the son of mice doing- - Liquor new brand outlets.docVIP

 PAGE \* MERGEFORMAT 7 Dragon dragon phoenix begets a phoenix the son of mice doing? - Liquor new brand outlets Chinese proverb, saying that the ‘dragon dragon, phoenix begets a phoenix, the son of mice to play the hole’. In the current Chinese liquor industry, the brand breed like nuclear fission in general, constantly upgrading and constantly renovated. Wuliangye, Luzhou, gladiolus spring, Maotai, Quanxing wine and other countries of the sub-brand, Sun brand continued to rise in the market, liquor brand, very frequent updates. The trademark name of winery adventurers into the industry’s ‘gold mine’, liquor-making industry has become a paradise for adventurers. As a result, abnormal ‘dragon’ and metamorphosis of the ‘Phoenix’ wreak havoc throughout the country - especially in the middle and low-end liquor market, the competition fierce. In sub-Dragon, Sun Dragon, the wind the wind sister sister numerous accolades, medium and small businesses we can put her liquor likens mice, rats, son of the doing? Let’s analysis of China’s wine market, a number of mid-range features: 1, mid-range wine market has been the focus of competition liquor companies - any one liquor business in the mid-range market of efforts devoted far more than in the high-grade and low-end of these two markets. Because the vast majority of liquor enterprises to mid-range market as an important strategic business development. In the mid-range market, the enterprise not only can guarantee sales, but also can guarantee profits; the same time, mid-range market, brings together the most concentrated liquor consumption, the most common consumer groups. For the high-end market, many liquor companies have their brand values of the constraints and the lack of brand building capabilities, only the high-end market as the image of the strategic task; while for low-end market, due to the introduction of the new system as well as the liquor industry, the high marketing costs, low-end market was gradually a